CMetrics Cookie Policy
Last Updated: 15 November 2024
1. Introduction
This Cookie Policy explains how CMetrics Ltd (“CMetrics”, “we”, “us”, or “our”) uses cookies and similar technologies on our website www.c-metrics.com (the “Website”). This policy should be read alongside our Privacy Policy at www.c-metrics.com/privacy-policy.
2. What Are Cookies?
Cookies are small text files placed on your device when you visit our Website. They help us provide you with a better website experience and allow certain features to function properly. Similar technologies, including web beacons, local storage, and pixel tags, may also be used for these purposes.
3. Your Cookie Choices
When you first visit our Website, you will be presented with a cookie banner giving you the following choices:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences
You can change your cookie preferences at any time by clicking the “Cookie Settings” link in our Website footer.
4. Types of Cookies We Use
A. Essential Cookies (Always Active)
| Cookie Name | Purpose | Duration | Type |
| cm_session | Maintains your session state | Session | First-party |
| cm_csrf | Prevents cross-site request forgery | Session | First-party |
| cm_auth | Authentication token | 30 days | First-party |
| cm_security | Security features | 24 hours | First-party |
B. Performance & Analytics Cookies (Require Consent)
| Cookie Name | Purpose | Duration | Type |
| _ga | Google Analytics – User distinction | 2 years | Third-party |
| _gid | Google Analytics – Session distinction | 24 hours | Third-party |
| cm_performance | Website performance monitoring | 90 days | First-party |
| hotjar_* | User behavior analytics | 365 days | Third-party |
C. Functional Cookies (Require Consent)
| Cookie Name | Purpose | Duration | Type |
| cm_lang | Language preference | 1 year | First-party |
| cm_theme | Theme preference | 1 year | First-party |
| cm_accessibility | Accessibility settings | 1 year | First-party |
| cm_recent | Recently viewed items | 30 days | First-party |
D. Targeting/Advertising Cookies (Require Consent)
| Cookie Name | Purpose | Duration | Type |
| _fbp | Facebook pixel tracking | 90 days | Third-party |
| _gcl_au | Google Ads conversion linking | 90 days | Third-party |
| cm_campaign | Campaign tracking | 30 days | First-party |
| linkedin_* | LinkedIn insights | 90 days | Third-party |
5. Third-Party Services Using Cookies
We use the following third-party services that may place cookies:
| Service | Purpose | Privacy Policy Link |
| Google Analytics | Website analytics | https://policies.google.com/privacy |
| Hotjar | User behavior analysis | https://www.hotjar.com/privacy |
| Facebook Pixel | Marketing analytics | https://www.facebook.com/policy.php |
| LinkedIn Insight | Professional audience analytics | https://www.linkedin.com/legal/privacy-policy |
| Stripe | Payment processing | https://stripe.com/privacy |
| Intercom | Customer support | https://www.intercom.com/legal/privacy |
6. Managing Cookies
Browser Settings
You can control cookies through your browser settings:
Third-Party Opt-Outs
- Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout
- Facebook Ad Settings: https://www.facebook.com/ads/preferences
- LinkedIn Privacy Controls: https://www.linkedin.com/psettings/
7. Do Not Track Signals
Our Website responds to “Do Not Track” signals. When activated, we will disable all non-essential cookies.
8. Impact of Refusing Cookies
If you choose to refuse non-essential cookies:
- Basic website navigation will still work
- Some advanced features may be unavailable
- Your preferences won’t be remembered between visits
- Some content may not be personalized
- Performance monitoring will be limited
9. Cookie Policy Updates
| Version | Date | Key Changes |
| 1.0 | 15 Nov 2024 | Current version – Updated third-party services list |
We will notify you of any material changes to this policy through a Website banner and/or email notification.
10. Cookie Declaration Updates
Our cookie declaration is automatically updated when we add or remove cookies. Last scan date: 15 November 2024.
11. Contact Us About Cookies
For any questions about our use of cookies:
- Email: privacy@c-metrics.com
- Cookie Settings: www.c-metrics.com/cookie-preferences
- DPO Contact: dpo@c-metrics.com
- Post: CMetrics Ltd, London, Post Code, United Kingdom
12. Definitions
| Term | Definition |
| First-party Cookie | Set directly by our Website |
| Third-party Cookie | Set by other domains |
| Session Cookie | Deleted when you close your browser |
| Persistent Cookie | Remains for a specified duration |
| Essential Cookie | Required for core website functionality |
CMetrics Ltd is registered in England and Wales (Company Number: xxxx)
Registered Office: London, Post Code, United Kingdom